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Our Brands | OXO


Making Everyday Living Easier

In 1990, after extensive research, hundreds of models and dozens of design iterations, the first 15 OXO Good Grips kitchen tools, including the now iconic peeler, were introduced to the US market. These ergonomically-designed, transgenerational tools set a new standard for the industry and raised the bar of consumer expectation and performance. Today, OXO has more than 1,000 products that cover multiple areas of the home, all of them tied together by their thoughtful design, innovative features and comfort and reliability.

OXO was founded on the philosophy of Universal Design, which means the design of products usable by as many people as possible. Today, OXO offers 1,000+ products covering many areas of the home, all created based on this principle. The company has been recognized globally as an example of how a well-executed Universal Design philosophy not only creates products that are beneficial to end users but is also a sensible business model.

OXO is dedicated to providing innovative consumer products that make everyday living easier. We study people—lefties and righties, male and female, young and old—interacting with products and we identify opportunities for meaningful improvement. Our thoughtful, “question everything” process and relentless attention to detail uncover the best solutions for life’s everyday tasks.